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AI-Powered Sales Training

Bias-Free Selling: AI-Powered Feedback for Corporate Training

Embedding a custom AI feedback API into a corporate sales training course, so learners get real-time, personalized coaching on their own reflections.

Course audience
  • Car sales representatives working in customer-facing roles
  • Experience levels range from new hires to mid-career professionals
My role
I am the Instructional Designer, Graphic Designer, and Developer in this project.
Tools used
  • Node.js API Integration
  • Articulate Storyline
  • Figma
  • Google Doc
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Problem

Traditional corporate and sales training programs, especially those delivered through eLearning platforms, often lack immediate feedback and offer no meaningful way to analyze learner responses quantitatively.

As a result, learners receive limited guidance on how to improve in real time, and instructional designers miss the opportunity to understand learner thinking or measure the effectiveness of reflection-based training.

Solution

To address this gap, I designed a custom Node.js API and embedded it directly into an Articulate Storyline course. This API analyzes learners' free-text reflection responses using a language model and provides immediate, personalized feedback based on their input.

The approach not only enhances learner engagement and promotes metacognitive thinking, but also lays the groundwork for scalable, data-driven evaluation of learning patterns in corporate training.

Design Process

1

Build a scenario-based module

The course was developed as a scenario-based example to serve as a practical testbed for embedding and demonstrating this custom API within a real eLearning environment. By building a lightweight yet realistic module in Articulate Storyline, I simulated how a corporate training course could deliver personalized, real-time feedback on learner reflections, powered by a backend I built using Node.js and OpenAI.

The full course flow, built as an Articulate Storyline module.
2

Ground it in learning science

Despite being a demonstration, the course content is grounded in learning sciences. I used the Backward Design model to ensure alignment between learning goals, instructional activities, and assessment. The course includes:

  • Clearly defined learning objectives centered on bias mitigation in sales interactions
  • Scenario-based branching content designed to reflect realistic workplace decisions
  • Assessments including multiple choice, self-reflection, and scenario practice
  • Immediate feedback powered by my custom API
  • Fully custom visual and character design, built in Figma and implemented in Storyline

AI-powered immediate feedback

The steps below illustrate the end-to-end flow of the AI-powered feedback system embedded in the course: a learner submits a reflection, receives feedback in real time, and experiences differentiated responses based on the quality and confidence of their input.

1

Learner reflects and submits

The learner reflects on their greeting habits in customer interactions. In this example, they recognize a bias in who they prioritize and express intent to be more inclusive. This free-text input is evaluated by the AI feedback grader.

The learner's free-text reflection, ready to submit to the feedback grader.
2

Affirming feedback

After submission, the system returns tailored, affirming feedback. The API acknowledges the learner's insight and reinforces inclusive behaviors with a supportive message, encouraging further growth.

An insightful reflection is met with affirming, personalized feedback.
3

Empathetic encouragement

If the learner submits an unsure or minimal response, the feedback grader offers empathetic encouragement instead. Rather than penalizing uncertainty, the system reassures the learner and sets expectations for future lessons.

An unsure response is met with empathetic encouragement rather than a penalty.

Live prototype

This is the finished demo module, with the AI feedback API embedded live: reflect on the prompt to see the personalized feedback in action.

Why it matters

This project shows what's possible when instructional design and software development meet: reflection-based training that used to be a one-way broadcast becomes a real conversation, at scale, without needing a live facilitator in the room.